Under Armour Unleashes HOVR Running Shoes

Under Armour is upgrading their running shoes with new cushioning “tech.” The brand has launched HOVR, a cushioning system that not only softens your run, but also provides energy return.

The HOVR platform is launching with two running styles — the UA HOVR Sonic, which weighs a mere 9.6 oz., and UA HOVR Phantom, at 10.6 oz. — and will continue to expand into other key footwear categories in the coming seasons.

The midsole is made of a proprietary foam compound (made in partnership with Dow Chemical) and possesses a super-soft durometer with incredible cushioning and shock absorption for every single foot strike.

A key component of the system is the “Energy Web,” which is a mesh fabric that wraps the cushioning core to deliver strong responsiveness and energy return. The result? Runners will feel and perform better with less fatigue.

Connected versions of each shoe will be available for an additional $10.

Buy UA HOVR Sonic: $100, $110 (connected)
Buy UA HOVR Phantom: $130, $140 (connected)