Front view of the Brew Metric Chrono Taxi with yellow and black dial and checkerboard stripe

Brew’s New $495 Watch Is Inspired by New York City’s Iconic Yellow Taxis — and Only 1,000 Were Made

Brew’s Metric Chrono Taxi makes an unusually literal city watch work: yellow-cab color, a checkerboard stripe and a compact case that does not need a billboard-sized wrist. It is cheerful, specific and a little loud—much like the vehicle that inspired it. And much, much cleaner.

The 1,000-piece edition uses a 36 by 41.5 mm steel case, measures 10.75 mm thick and wears on a quick-release steel bracelet. A checkered chronograph seconds hand carries the cab theme past the dial; the polished caseback repeats it. At $495, this is a themed version of Brew’s established Metric, not a new movement platform.

Checkerboard caseback of the Brew Metric Chrono Taxi
The cab theme continues on the caseback. Image: Brew Watch Co.

The useful restraint is the size. Plenty of colorful watches demand attention by growing larger; this one concentrates the joke in the dial. Sapphire crystal and 50-meter water resistance make it plausible for everyday wear, though the latter is not a reason to treat it as a dive watch. Brew’s integrated bracelet uses a 19.85 mm attachment measurement, so check compatibility before ordering a replacement strap rather than assuming a standard 20 mm strap will fit.

What the VK68 Actually Does

Inside is Time Module’s VK68 meca-quartz caliber. The manufacturer’s technical guide specifies a center chronograph reading in fifths of a second, a 60-minute counter and a small running-seconds display. Quartz regulates the watch, while the chronograph has mechanical actuation. In use, that means the stopwatch hand moves in short, frequent steps and the pushers offer more tactile action than a basic quartz chronograph; it does not make the watch a self-winding mechanical watch.

Time Module quotes about three years of battery life with one hour of chronograph use per day, and accuracy within 20 seconds per month under normal conditions. Those are movement specifications, not measured performance of this individual watch. Battery changes are part of ownership; daily winding is not.

What You Need to Know

Why It’s Cool

The Taxi is better as a small piece of New York character than as an investment story. If Brew releases more stock (we’re pretty sure it showed Sold Out recently, but seems available now, as of Oct. 29), buy it because that checked dial makes you smile—not because a production number tells you it must appreciate.